EVOKA — Trade Mark Filing Brief

Prepared for: JB Solar & Electrical Limited (trading as Evoka)

Date: 26 July 2026 · Register: app.iponz.govt.nz

1. The mark

Mark	`EVOKA`
Type	Word mark (plain text — no logo)
Why word mark	Protects the name itself in any font, colour or logo styling — the strongest, most flexible protection for a brand name. A separate logo mark can be added later.

2. Applicant (owner)

Owner	JB Solar & Electrical Limited
Trading as	Evoka
Why	Keeps the mark with the company that already holds the GST, bank and contracts.

3. Domains secured

✅ evoka.co.nz
✅ evoka.nz

Domains and the trade mark are separate — the domain is the web address; the trade mark is the legal right to the name in your industry.

4. Pre-filing conflict check

No exact "EVOKA" on the NZ register. Nearest are unrelated: EVOAK (barrels), ECOVA (glass), EVOK (Kohler — plumbing).
No NZ "Evoke" mark sits in software/web — the EVOKE marks are gambling, plumbing, agri-chem, cosmetics, candles.
The digital "Evoke" companies (Evoke Technologies, Evoke Digital) are Australian — no automatic NZ right.
Verdict: clear air in Class 9 + 42. Low opposition risk.

5. Classes to file — Class 9 + Class 42

Paste this wording into IPONZ (use their pre-approved list where possible — cheaper + faster exam).

Class 42 — your services (core)

Design and development of computer software; software as a service (SaaS); web design and web development services; hosting of websites; computer programming; information technology (IT) consultancy; design and development of mobile applications.

Class 9 — software as products (core)

Computer software; downloadable mobile applications; downloadable computer software applications.

(Class 35 — advertising/marketing — left out for now. Add later if the marketing side grows.)

6. How to lodge (~20 minutes)

Go to app.iponz.govt.nz → log in (RealMe or IPONZ account).
Apply for a trade mark.
Mark type: Word → enter EVOKA.
Add Class 42, then Class 9 → select goods/services from the pre-approved list (paste the wording in Section 5).
Applicant: JB Solar & Electrical Limited.
Review → pay.

7. Cost & timeline

Fee	~NZ$150 per class → ~$300 for Class 9 + 42 (confirm live fee at checkout)
Examination	First report in ~15 working days
Opposition	3-month public window if accepted
Registered	~6 months total if unopposed
Protection	You are "TM pending" and protected from the filing date — the day you lodge.

8. Do you need an attorney?

No. For an invented word (EVOKA) in standard software classes with a clean register, self-filing online is exactly what IPONZ is built for. An attorney only earns its fee if the mark is opposed, you file overseas (AU / Madrid Protocol), or the mark were borderline descriptive (yours isn't).

Prepared by Evoka's build agent · not legal advice — a straightforward self-file guide based on the IPONZ public register checked 23–26 Jul 2026. · Download as PDF